Target Marketing is Boosted By IPTV
For broadcasters and consumers this is a very happy time. OTT, radio network broadcaster or IPTV can use internet protocol TV to send information to their target market in their key region. Sometime back, only mass markets were pleased by cable television. When it all began, viewers were only able to enjoy a handful of channels. There are million choices today including online content streaming services.
All consumers are different but because the old formula was successful, traditional cable companies are grouping in homogeneous classifications. People across the board were watching the same thing before the internet was proliferated. For example, a book could remain for months on the best-seller list. For a whole season we could watch a blockbuster movie. Today, a movie or a book only get a week or two in the prime spotlight. There is pushing out of content to be able to meet the requirements of the niche markets and various tribes.
Experts and critics argue that world publishers are thinking like video producers. People in the advertising industry are realizing that returns on investments occur when a media personalizes a story to be consumed which can be done to perfection through video.
This has resulted in a spreading of content. Consumers can select the channels they want since there are millions of channels available to them. IPTV enables a consumer to do this, they are not forced to only watch content that is not appeal and less interesting.
The old formula that used to appeal to masses does not work anymore for broadcasters. Today, family members in a standard middle-class home are enjoying entertainment from their appliance. This means that at any given time, in a normal household a mother, father, son, and daughter are watching different entertainment. Nobody is interested is interested in what the other person is watching.
This is ideal for advertisers and consumers. Where there is variety and diversity target advertising can be enabled, broadcasters are enabled by IPTV to fragment their audience the same way there are fine granular levels from big data. This enables OTT and IPTV as well as radio network broadcasters and target advertisements which are linked to a specific demographic and show’s niche.
There are many options available to consumers. The choices are an explosion of wealth, shopping choices and media choices which has resulted in choice wealth. To survive IPTV providers must adjust. IPTV can do this by appealing to people on a specific show, time slot or channel. As normal broadcasting is slowly and surely losing popularity to on-demand video and watch-as-you-go entertainment other niches will be created. New niches will be developed because normal broadcasting is surely and slowly losing its popularity to watch-as-you-go and on-demand video entertainment.