Radio Advertising a Secret Weapon of Marketing
Statistics says that the regular persons spends over 4 hours listening to music daily mostly on the two major platforms, music streaming services or the radio.
Contrary to what most people think, radio advertising as a marketing tool is light years far from being obsolete. That’s why many companies tend to overlook this highly effective advertising strategy.
Find Yourself a Good Station
Picking the perfect station for your radio ad is the first step of your journey.
To be able to pull this off you must have a good grasp as to what your demographic is. You take into consideration their behavior, when their radio listening hours is, and the genre of music they are in to.
You can just start by airing your advertisement on different radio stations and keep it on the stations that give you the highest number of traction.
You Must Be Direct to the Point
You don’t have the luxury of making an impression and persuade the audience not to skip the station.
You need to grab the listener’s attention quickly by asking them questions, share shocking statistics, or just hook them up front.Don’t waste as second of air time.
Make an Exclusive Offer
Bring up a radio exclusive promo code or you can advertise a very specific limited time offer or product available only on radio.
Seek Professional Help
It is a good idea to enlist the services of a good professional media team if you want your radio advertisement to deliver an even better impact.
Agencies will work by casting out a wide blanket and then funnel down and differentiate your markets as well as refining and tweaking your radio ads with regards to sales data plus the consumer feedback.
And, they can also give your ads higher production values, higher than what you would usually accomplish yourself and give you some insights as to what hits and misses on the radio.
They might be able to contact some famous singers, voiceover talents, or even celebrities to feature in your advertisement making it stand out among the rest even more.
Decided to give it a try?
We hope this has covered some of the tips and convinced you to consider giving radio ads a shot.
Just don’t forget to keep everything concise but precise and if possible, work with professionals.